Magnus Viström

Head of Innovation, SCA

Magnus Viström has been SCA’s Innovation Manager since 2012 and is responsible for driving SCA’s innovation process. He has many years of experience in driving innovation work linked to the forest industry, packaging and digitalization. Magnus has a master’s degree in industrial engineering and a PhD in packaging logistics.

There are major climate challenges and much needs to be done to move to a circular, sustainable society. SCA plays an important role by offering and developing alternatives to fossil-based products. SCA’s innovation work is fully integrated with its sustainability work and is about creating as much value as possible from the whole tree, which comes from a sustainably managed forest.

Magnus is the creator of Arcwise, which is SCA’s technology for making corrugated board bendable. The technology allows for the creation of attractive curved packaging, which also means significant material savings and a reduced carbon footprint.

As a board member of Bizmaker since 2017, Magnus is committed to regional development in Västernorrland. One result is the creation of the Forest Business accelerator, a collaboration between SCA, Bizmaker, SCA and IBM, where development based on the forest is linked to digitalization and the entrepreneurial power of start-up companies.

Magnus Viström