This year's program

This year's program

Theme: Future-proof business

Bünsow's pre-event at Elite Hotel Knaust, the 8th of October

  • 17:30 Admission and mingle

  • 17:30 Admission and registration

    Welcome to Bünsow’s pre-event at Elite Hotel Knaust!

    Maria Åslin, Project Manager Bünsow Business Growth Forum

    Magdalena Persson, MAQS Advokatbyrå

    Anna Långström, EKN

    Anna Söderström, Elite Hotel Knaust

  • 18:00 Welcome to Bünsow's pre-event!

    Welcome to the Bünsow pre-event at Elite Hotel Knaust!

    I år utökar vi föreventet med fler valbara programpunkter. Du kan välja mellan tre olika spår:

    • MAQS Law Firm is organising a panel discussion on the theme of “Opportunities and threats to future investments, innovations and business.”

    • Swedbank invites you to a discussion on “Entrepreneurship that secures the future of business”.

    • EY is hosting an award-winning exhibition focusing on the economic systems and sustainable solutions of the

     

    After the optional sessions, participants will stay for a combined networking/mingle event at The Bishops Arms.

  • 18:00 Topic 1: Opportunities and threats to future investments, innovations and business

    During the panel discussion, we will raise issues concerning crime and corporate infiltration, defence and infrastructure, academic independence, and the regulations that shape future investments and innovation.

    The panel consists of:

    Anders Edholm, Sustainability Communications Director SCA (Moderator)

    Jörgen Berglund, Chairman of the Defence Committee

    Viveka Beckeman, Chief Executive Officer, Swedish Forest Industries Federation

    Micael Säll Lindahl, Regional Police Chief, Northern Police Region

    Anders Fällström, Rector of Mid Sweden University

    Anna Domander, Lawyer, MAQS Law Firm

    Talare

    Anders Edholm, Sustainability Communications Director SCA (Moderator)
    Jörgen Berglund, Chairman of the Defence Committee
    Viveka Beckeman, Chief Executive Officer, Swedish Forest Industries Federation
    Micael Säll Lindahl, Regional Police Chief, Northern Police Region
    Anders Fällström, Rector of Mid Sweden University
    Anna Domander, Lawyer, MAQS Law Firm
  • 18:00 Topic 2: Entrepreneurship that future-proofs business

    How can companies navigate in a time of rapid change while creating long-term success? Swedbank’s Mattias Persson and Olof Manner provide the big picture, and entrepreneurs Linnea Stark and Jon Hillgren describe what it looks like in reality when ideas become companies and companies become international successes.

    Mattias Persson, Group Chief Economist och Global Head of Research Swedbank

    Olof Manner, Senior Advisor, Swedbank

    Linnea Stark, Entrepreneur and founder of Savvydays

    Jon Hillgren, Founder of Hernö Gin

    Talare

    Mattias Persson, Group Chief Economist och Global Head of Research Swedbank
  • 18:00 Topic 3: A new economy from insight to experience and action

    Here you have a unique opportunity to take part in an award-winning experience created by EY Doberman’s future lab SALLY.. Here, you can step into the story of our economic system: you can experience its shortcomings and risks and glimpse new opportunities. This is where emotion and knowledge meet, and we get the chance to reflect on what kind of economy we want to build for business, society and the planet.

    The experience will be shown at New York Climate Week in September.

    Anna Ryott, Nordic Chief Impact Officer EY

    Tove Blomgren, Creative Director SALLY, EY Doberman

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    Tove Blomgren
    Tove Blomgren
    Anna Ryott
    Anna Ryott

Bünsow Business Growth Forum, 9th October

  • This year's theme: Future-proofing business

    In an era characterised by rapid change, global transition and regional momentum, northern Sweden stands strong as a driver of innovation, sustainability and long-term security. This year’s Bünsow Business Growth Forum highlights the theme of future-proof business and how we can navigate a world characterised by rapid change, increased uncertainty and great opportunities through strategic choices. Join us on a journey that highlights our unique position in the world and how we can build resilience in an uncertain world through future-proof business. We explore how northern Sweden, with its combination of raw strength, optimism and global presence, is taking centre stage in the green and digital transition.

  • 07:30 Registration, breakfast mingle

    Registration opens with a networking breakfast.

  • 07:50 Introduction

    Let the excitement begin! We’re kicking off the day with films from our partners.

  • 08:00 Welcome to the Bünsow Business Growth Forum

    Known for her warmth, sharpness and humour on stage, she approaches every assignment with a depth of understanding and expertise that few can match. Anna Olin Kardell is back and welcomes us to this year’s forum!

    Anna Olin Kardell, Moderator

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    Anna Olin Kardell
    Anna Olin Kardell
  • 08:15 Keynote: Creating success in a new business landscape

    At the opening of this year’s Bünsow Business Growth Forum, Mats Rahmström, former CEO of Atlas Copco, shares his perspective on why future-proof business is not about trying to predict the unpredictable – but about believing in our own technological development, leveraging our Swedish competitive advantages and daring to make wise decisions in times of uncertainty.

    Mats Rahmström, Former President and CEO of Atlas Copco, board professional

     

    Läs mer om talarna

    Mats Rahmström
    Mats Rahmström
  • 08:50 Keynote: NATO, the Nordic region and defence – What business opportunities are there?

    What happens when security policy becomes part of business, and how can companies adapt in time? Focusing on the Nordic dimension and the Sweden–Norway–Finland corridor, Lena shows how the defence transition and Sweden’s entry into NATO are opening up stronger business partnerships and new business opportunities in security, technology and infrastructure.

    Lena Sellgren, Chief Economist and Head of Analysis, Business Sweden

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    Lena Sellgren
    Lena Sellgren
  • 09:10 Keynote: What drives growth when capital seeks new avenues?

    How are interest rates, investments and capital flows affected in a world that is rapidly becoming more unpredictable? How can companies navigate a new risk landscape where courage and a long-term perspective are required to future-proof their business? Swedbank’s Chief Economist Mattias Persson and Senior Advisor Olof Manner provide an overview of the economic forces behind the next era of growth.

    Mattias Persson, Chief Economist, Swedbank

    Olof Manner, Senior Advisor Swedbank

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    Olof Manner
    Olof Manner
    Mattias Persson
    Mattias Persson
  • 09:40 Coffee break and networking

    Green and digital transformation is not just an investment for the future, it is a business opportunity right here and now. But scaling sustainable solutions globally requires capital, courage and the right partnerships. In this conversation, we hear how EKN, together with Graphmatech, is enabling export business in the new landscape.

    Karin Wessman, Head of Agriculture and Sustainability, EKN, Swedish Export Credit Agency

    Ted Karlsson, CFO, Graphmatech AB

  • 10:15 Discussion: A new future-proof economy

    Can a conversation about finances really be moving? Two of Sweden’s most influential change leaders meet on stage: Anna Ryott – investor, board professional and corporate activist, and Tove Blomgren – debater and creative leader of the future lab SALLY. Based on the insights in the report
    New Economy
    explores what future business models might look like, with circular flows and an economic system where value is measured not in short-term growth but in what benefits both people and the planet.

    Anna Ryott, Nordic Chief Impact Officer EY

    Tove Blomgren, Creative Director SALLY, EY Doberman

    Läs mer om talarna

    Anna Ryott
    Anna Ryott
    Tove Blomgren
    Tove Blomgren
  • 10:50 Short talk: Competitive advantages in a new world order

    The world is facing a new economic reality where trade wars, demographic changes and a reshaped world order are testing companies’ competitiveness. Pontus Sellberg highlights how Sweden and Europe can strengthen their productivity and innovation capacity in order to maintain and develop their competitive advantages in a time of geopolitical uncertainty.

    Pontus Sellberg, Senior Analyst, Danske Bank

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    Pontus Sellberg
    Pontus Sellberg
  • 11:05 Short talk: How Swedish solutions are gaining ground in global markets

    Green and digital transformation is not just an investment for the future, it is a business opportunity right here and now. But scaling sustainable solutions globally requires capital, courage and the right partnerships. In this conversation, we hear how EKN, together with Graphmatech, is enabling export business in the new landscape.

    Karin Wessman, Head of Agriculture and Sustainability, EKN, Swedish Export Credit Agency

    Ted Karlsson, CFO, Graphmatech AB

    Läs mer om talarna

    Karin Wessman
    Karin Wessman
    Ted Karlsson
    Ted Karlsson
  • 11:25 Keynote: The world, Sweden and the game of geopolitical influence in the future

    What does NATO membership, Nordic cooperation and the role of the EU mean for Swedish competitiveness? How much influence does Sweden have in these contexts? Hear more about a perspective on the future where foreign policy, diplomacy and economics are intertwined – and where Sweden’s position determines which doors will open in the future.

    Tobias Billström, Advisor, lecturer and former Minister for Foreign Affairs

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    Tobias Billström
    Tobias Billström
  • 12:00 Lunch

    The world has never been so unpredictable, and developments are happening faster than ever. How does one lead an organisation in constant change? How do companies avoid merely playing catch-up with the world around them? And how can the potential of the entire organisation be unleashed without simply increasing the pace and workload? Susanne Bergh, CEO of HSB Riksförbund, has extensive experience of leading change and building organisations that both want to win and actually do win.

    Susanne Bergh, CEO, HSB National Association

  • 13:00 Welcome back

    As one of the few strong women in the gaming industry, she has navigated her way and found her place where creativity is a source of strength and freedom. She passionately recounts her journey and how she is now a role model both within the industry and as an ambassador for Women in Games.

    Hind Toufga, Business Development Specialist och Angel Investor

  • 13:05 Keynote: Insights from the corridors of power in the United States

    How does Trump’s political game affect the country’s relations with the rest of the world – and are Americans themselves equally concerned about the reactions of the outside world? Join us for an exciting deep dive into the political drama and power games of the United States.

    Fouad Youcefi, Journalist, foreign correspondent and programme host

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    Fouad Youcefi
    Fouad Youcefi
  • 13:35 Keynote: When transition moves from words to exponential action

    The climate does not have time for small steps, and the business world cannot afford to stand still. Rebecka takes us straight into the future that is already here. With one foot in sustainability issues and the other in exponential technological development, she shows how we can – and must – think in new, fast and scalable ways by combining green and digital technologies.

    Rebecka Carlsson, Sustainability entrepreneur and climate expert

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    Rebecka Carlsson
    Rebecka Carlsson
  • 14:05 Short talk: Building for the future with sustainable energy

    RES is investing in large-scale, green hydrogen production in Ånge, in the heart of northern Sweden’s new industrial hub. This investment and community development project is based on sustainability, security of supply and regional growth. It is also an investment that responds to a new reality where access to green energy has become crucial for future-proof business and survival.

    Matilda Afzelius, CEO RES Nordic

    Mathias Sundin, Deputy Head of Community Development, Ånge Municipality

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    Matilda Afzelius
    Matilda Afzelius
    Mathias Sundin
    Mathias Sundin
  • 14:20 Coffee break and networking

    Welcome to an unforgettable gala dinner in the magnificent Hall of Mirrors!

    The evening offers a perfect blend of curious conversations, world-class entertainment and a fantastic atmosphere. As the evening’s host, Kristoffer Berglund, Theatre Director at Teater Västernorrland, guides us through the evening with his presence and storytelling skills.

    Exclusive guest performance: members of the ensemble from Kristina från Duvemåla will be attending

    Members of the ensemble from the musical Kristina från Duvemåla will be making an exclusive guest appearance at the dinner.

    Expect an evening filled with magic, magnificent premiere music and memorable conversations!

  • 15:00 Short talk: Sweden as an electrostatic: climate, resilience and competitiveness

    How do global changes affect our country, and what unique conditions do we have to meet them? Energy is a cornerstone of the economy and modern society, and Sweden can take a leading role here. By combining climate ambitions with resilience and competitiveness, we can not only manage the risks in our world, but also write the next chapter in Sweden’s history.

    Johan Granström, Head of Energy Transition ABB

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    Johan Granström
    Johan Granström
  • 15:15 Short talk: Infrastructure at the service of society

    With increased focus on digital and personal security and a significantly deteriorated security situation in the world around us, Magnus Leonhardt, Head of Innovation at Telia, explores the role digital infrastructure plays in accelerating the pace of digital transformation, thereby safeguarding Swedish competitiveness and prosperity.

    Magnus Leonhardt, Head of Innovation, Telia

  • 15:40 Leading to win, even when everything changes

    The world has never been so unpredictable, and developments are happening faster than ever. How does one lead an organisation in constant change? How do companies avoid merely playing catch-up with the world around them? And how can the potential of the entire organisation be unleashed without simply increasing the pace and workload? Susanne Bergh, CEO of HSB Riksförbund, has extensive experience of leading change and building organisations that both want to win and actually do win.

    Susanne Bergh, CEO, HSB National Association

    Läs mer om talarna

    Susanne Bergh
    Susanne Bergh
  • 15:55 Short talk: I found my home in gaming

    As one of the few strong women in the gaming industry, she has navigated her way and found her place where creativity is a source of strength and freedom. She passionately recounts her journey and how she is now a role model both within the industry and as an ambassador for Women in Games.

    Hind Toufga, Business Development Specialist och Angel Investor

    Läs mer om talarna

    Hind Toufga
    Hind Toufga
  • 16:10 Keynote: Building what no one else dares to build with courage, failures and always thinking bigger

    Petter is not only one of Sweden’s most iconic artists – he is also a driven entrepreneur and creator. Since his breakthrough in 1998, he has released 16 albums, built brands, started companies and repeatedly managed to stay relevant through smart marketing and constant innovation.

    In Bünsow, he takes us on a journey through life where music meets entrepreneurship – about creativity, courage, perseverance and what it takes to stay one step ahead.

    Petter Alexis Askergren, Artist and entrepreneur

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    Petter Alexis Askergren
    Petter Alexis Askergren
  • 17:00 Closure

    We are currently on the cusp of a new era of technological development, spearheaded by AI, quantum computing, biotechnology, and nanotechnology. Technology has left our computers and is now moving into the physical and biological worlds, transforming traditional industries at a rapid pace. What does this shift mean for us? What lessons can we learn from the rules of the game? And what awaits us around the corner where technology and sustainability meet? These are questions we need to start answering now, because the future is closer than we think.

    Judith Wolst, Entrepreneur, Digital Advisor Author

  • 19:00 Mingle

    Building on the presentation on super innovation and radical transparency, we take a deeper dive into the practical applications of AI and digital transformation. Judith Wolst will be joined on stage by Marcus Matteby, who will highlight how both small and large municipalities can work together to meet today’s technological challenges. Through concrete examples, they will show how co-creation between municipalities, companies, and authorities can tear down old structures and pave the way for innovative solutions that shape the digital society of the future – a society where technology and collaboration are key to success.

    Judith Wolst, Entrepreneur, Digital Advisor Author

    Marcus Matteby, CIO Sundsvall Ånge Municipality, Member AI Commission

  • 19:30 Festive dinner with an exclusive guest appearance by Kristina from Duvemåla

    Welcome to an unforgettable gala dinner in the magnificent Hall of Mirrors!

    The evening offers a perfect blend of curious conversations, world-class entertainment and a fantastic atmosphere. As the evening’s host, Kristoffer Berglund, Theatre Director at Teater Västernorrland, guides us through the evening with his presence and storytelling skills.

    Exclusive guest performance: members of the ensemble from Kristina från Duvemåla will be attending

    Members of the ensemble from the musical Kristina från Duvemåla will be making an exclusive guest appearance at the dinner.

    Expect an evening filled with magic, magnificent premiere music and memorable conversations!

    Läs mer om talarna

    Kristoffer Berglund
    Kristoffer Berglund
  • 23:00 After-party

    After dinner, the festivities continue.

    Please note that the programme is updated regularly and times are preliminary.