Theme: Made in Sweden - Research, Creativity, and Entrepreneurship
Expanded "Förevent" event at Sundsvall City Hall, October 7
15:30 Admission and Registration
16:00-17:15 Welcome to Bünsow's expanded pre-event!
Welcome to Bünsow’s expanded pre-event at Sundsvall City Hall!
Göran Persson will be a guest speaker at the upcoming Bünsow Business Growth Forum. Together with Mattias Persson from Swedbank, they will take the stage for an exclusive presentation on current economic and geopolitical changes that are shaping the society of the future and affecting Swedish companies.
Göran Persson
With his unique experience at the center of power—ten years as Sweden’s prime minister and leadership roles in both the business community and the financial sector—Göran Persson is a highly sought-after speaker. Since leaving office as Prime Minister, Göran Persson has served as chairman of the board at LKAB, Sveaskog, and Scandinavian Biogas Fuels, among other positions.
His extensive experience in economics, international politics, and sustainable development makes him one of Sweden’s leading voices on issues related to competitiveness, welfare, and future societal challenges.
Mattias Persson
Mattias Persson is Group Chief Economist and Global Head of Research at Swedbank. He previously served as Chief Economist and Acting Head of Debt Management at the Swedish National Debt Office and was responsible for Group Funding at Nordea. Prior to that, he was a director and head of the Financial Stability Department at the Sveriges Riksbank.
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Göran Persson
Göran Persson
Previous Prime Minister
In 1979, Göran Persson was elected to Parliament as speaker of the agriculture committee and a member of the economic committee. He has served as Minister for Schools and later Minister for Finance. From 1996 to 2006, he was the Prime Minister of Sweden.
After a political career, Göran Persson has served as chairman in a number of companies, such as Sveaskog, Scandinavian Biogas Fuels and LKAB. Göran Persson has been Chairman of the Board of Directors of Swedbank AB (publ) since June 2019.
Göran Persson has a unique and far-reaching experience in economics and international politics as well as an extensive network. He is highly respected for his knowledge of issues including European affairs, sustainable development and challenges to the welfare state. In addition to this, Göran has a large societal involvement.
Mattias Persson
Mattias Persson
Group Chief Economist och Global Head of Research, Swedbank
Mattias Persson is Group Chief Economist and Global Head of Research at Swedbank. He was previously Chief Economist and Acting Head of Debt Management at the Swedish National Debt Office and responsible for Group Funding at Nordea. Prior to that, he was Director and Head of the Financial Stability Department at the Swedish Central Bank.
He has also participated in several IMF Technical Assistance Missions and served as a member of the Committee on the Global Financial System and the Committee on Payment and Settlement Systems at the Bank for International Settlements. In addition, he has been a member of the ECB’s Financial Stability Committee, where he also chaired the Crisis Management and Resolution Working Group. Mattias also holds a PhD in economics from Lund University.
Bünsow's preview event at the Elite Hotel Knaust, October 7
17:30 Admission and Registration
18:00 Welcome to Bünsow's pre-event!
Welcome to Bünsow’s pre-event at the Elite Hotel Knaust!
At this year’s event, we have two optional program items. You can choose between two different tracks:
Track 1: MAQS Law Firm is hosting a panel discussion on the topic “Resilience and Preparedness in a New World Order.”
Track 2: Swedbank, in partnership with EKN, is inviting applications—More information to come
After the optional sessions, participants will stay for a networking event at The Bishops Arms.
18:00 Track 1: MAQS Law Firm - Resilience and Preparedness in a New World Order
During the event, we will address issues related to the changing security landscape, disrupted supply chains, and how innovation and entrepreneurship can create new opportunities in an uncertain world.
Participants
Anna Almroth, MAQS Law Firm
Event Moderator
Martin Carlsson, New Center for Security and Resilience
Professor at the Stockholm School of Economics and director of the new Center for Security and Resilience. Understanding, anticipating, and managing risks has become a key task for businesses as well. To address these challenges, the Stockholm School of Economics has launched the Center for Security and Resilience.
Ulrika Dahlin, Swedish Grocery Trade Association
Ulrika has extensive experience in the grocery retail sector and has worked in the areas of food safety, environmental issues, logistics, and risk and security matters. At the Swedish Food Retailers Federation, Ulrika is responsible for emergency preparedness, with the task of coordinating and representing the food retail sector’s interests in emergency preparedness efforts.
Kristina Svenssson Elektromatik AB
Head of Operations at Elektromatik AB. Elektromatik is a company in Örnsköldsvik that develops, manufactures, and supplies complete backup power systems to critical infrastructure facilities such as hospitals, data centers, and energy companies. The company is an example of how innovation and entrepreneurship can be used to meet the challenges of preparedness and defense.
Carl Runemar Bertel O. Steen Defense & Security, Inc.
CEO of Bertel O. Steen Defence & Security AB. Carl has many years of experience with the Swedish Armed Forces, the Swedish Defense Materiel Administration (FMV), and the defense industry. His experience spans public procurement, project management, sales, and corporate management—from both the customer’s and the supplier’s perspectives.
Anna Domander, MAQS Law Firm
Attorney and Head of the Security & Emergency Preparedness Practice at MAQS Law Firm
18:00 Track 2: Swedbank & EKN
More information will be provided
Participants
19:00 Social Gathering & Networking
Following the optional panel discussions, we’ll gather for networking and to prepare for the Bünsow Business Growth Forum at Bishop Arms, Elite Hotel Knaust.
We’ll provide light refreshments.
Bünsow Business Growth Forum, October 8
This Year's Theme: Made in Sweden—Research, Creativity, and Entrepreneurship
“Made in Sweden” isn’t just about where something comes from, but what it stands for. Rooted in creativity, driven by entrepreneurship, and strengthened by collaboration, innovation, and world-class research. This is where curiosity and courage, ideas and execution come together. This year’s theme highlights the power of what is created, developed, and brought to life here, and how we can continue to strengthen Sweden’s role as a global role model for innovation and competitiveness.
08:00 Registration, breakfast reception
Program starts at 8:00 a.m.; registration begins at 7:30 a.m.
Welcome to the Bünsow Business Growth Forum
Known for her warmth, wit, and humor on stage, she approaches every assignment with a depth of understanding and expertise that few can match. Anna Olin Kardell is back and welcomes us to this year’s forum!
Anna Olin Kardell, Moderator
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Anna Olin Kardell
Anna Olin Kardell
Moderator of the Year, Bünsow Business Growth Forum
Anna Olin Kardell is one of Sweden’s most experienced and highly regarded moderators – and a key force behind Bünsow Business Growth Forum since its inception. With more than 25 years of experience as a journalist, host, producer and communications expert, she has played a pivotal role in shaping the forum’s content, structure and perspective.
Her strength lies in her ability to quickly identify the core of complex issues, place them in a broader context and communicate them in a way that both engages and creates clarity. On stage, she combines sharpness with warmth and precision, guiding conversations forward with a professional judgment that creates confidence for both participants and audiences.
Anna has led everything from political hearings in Almedalen to international conferences and high-profile events, often at the intersection of business, politics and society. With thousands of hours of live stage experience and a background in both television and production, she moves seamlessly across formats and complex settings.
With her engagement, experience and ability to highlight what truly matters, Anna is a natural presence on stage – and an essential part of what makes Bünsow Business Growth Forum a relevant and inspiring meeting place.
Morning: The Building Blocks for Sweden’s Next Chapter
Theme: Sweden has built its position through world-class research and a strong international voice, but past achievements are not enough in an era of intensifying global competition. The morning session lays the groundwork: how Sweden navigates a world that is being reshaped, what infrastructure and capital are required, and what we are actually exporting when we export “the Swedish way.”
The Past Meets the Future Johanna Ulvsdotter & Frida Anundsson
The day begins with a specially created performance based on “Made in Västernorrland,” an artistic bridge between the past and what lies ahead.
Think Bigger, Build Globally Peter Vesterbacka (Slush, FinEst Bay Area)
Peter Vesterbacka turned Angry Birds into a global phenomenon and then built Slush into one of the world’s leading gathering places for startups. He will open this year’s Bünsow with a talk on the courage to think bigger, and toward the end, Rrita Canolli, AI developer and founder of Clario, will join the discussion to share her perspective from the forefront of AI entrepreneurship.
The World Is Being Redrawn Joakim Abeleen (Business Sweden) & Martin Lagnerö (Sweco)
The playing field is being reshaped economically, technologically, and politically, and the conditions for Swedish companies and investments are changing rapidly. This book explores the alliances and analysis Sweden needs to understand these changes and take action before its competitors get ahead.
Power, the Cloud, and Capital (English) Alexandra Fürst (Telia), Katarina Porath (ABB Distribution Solutions), Sara Övreby (Google Sweden), and Jorge Santos (Verda Cloud)
The AI revolution isn’t just happening in the cloud—it’s happening in data centers, power grids, and power systems. Through a mix of presentations and discussions, Telia, ABB, Google, and Verda Cloud come together to discuss the infrastructure Sweden needs, Google’s investment in Torsboda, and what it will take for new AI centers in the Nordic region to also foster research, new businesses, and long-term value locally.
Who will finance the next Swedish success story? Stefan Sundblom (Swedbank Midcap Fund)
Sweden is good at generating ideas and starting companies. The more difficult question is what it takes for them to grow: where the capital is, where funding gaps arise, and whether Sweden can allow the next generation of unicorns to grow large and stay in the country.
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Peter Vesterbacka
Peter Vesterbacka
Founder of FinEst Bay Area and Co-Founder of Slush
The man who turned a bird into a global superstar and helped create the world’s leading startup and investor conference, Slush.
As Chief Marketing Officer at Rovio, Peter Vesterbacka helped build Angry Birds into one of the world’s most recognized brands, a shining example of how Nordic creativity can captivate an entire planet. He was also one of the co-founders of Slush, which has grown into one of the world’s leading meeting places for startups, investors, and technology entrepreneurs.
But Vesterbacka did not stop at gaming and technology. In 2018, he founded FinEst Bay Area with the vision of connecting Finland and Estonia into a powerful innovation hub. At the same time, he is driving one of Europe’s most ambitious infrastructure projects: an approximately 100-kilometre railway tunnel between Helsinki and Tallinn, with the potential to transform two capital cities into a single metropolitan region.
Vesterbacka is the entrepreneur who thinks big, moves fast, and never asks for permission to keep dreaming bigger.
Rrita Canolli
Rrita Canolli
Young Entrepreneur & AI Developer, Founder of Clario
Rrita Canolli is a 16-year-old AI developer and entrepreneur from Kosovo, and the co-founder of Clario. She is building AI-powered data products at the intersection of technology, business, and design.
Clario, an AI-powered entrepreneurial advisor designed to help early-stage founders move from an initial idea to investor-ready materials. Rrita has built and deployed more than 15 AI systems and is an international hackathon winner, including at Junction in Helsinki. She is focused on building ambitious technology products with global potential.
Joakim Abeleen
Joakim Abeleen
Head of Geopolitical & Government Affairs Advisory, Business Sweden
Joakim leads Business Sweden’s geopolitical advisory practice, helping Swedish companies navigate the current geopolitical landscape through scenario planning, market intelligence, and monitoring of policy implementation around the world.
Previously, he was responsible for Business Sweden’s operations in East Asia and Oceania and served as Sweden’s Trade Commissioner to China. With extensive experience supporting companies on geopolitical matters at both strategic and operational levels, Joakim brings a unique perspective on global business challenges.
Joakim’s background includes senior consulting positions, including leading the Customer & Operations division of a Big Four firm in the Nordics. He also has extensive experience from the transportation and logistics industry, where he has held several senior commercial and operational roles around the world.
Having spent more than a decade living and working in Asia, Joakim combines deep regional knowledge with a global business perspective. He holds a Master of Science in Industrial Engineering and Management, is a certified Lean Six Sigma Black Belt, and has completed a Global Executive MBA at INSEAD.
Martin Lagnerö
Martin Lagnerö
Economist and Senior Consultant, Sweco
How do you know which changes truly matter, and when it is time to act?
These are questions Martin Lagnerö has worked with for nearly 30 years. As an economist and senior consultant at Sweco, he helps businesses and public sector organizations understand how changing conditions affect their operations, investments, and future strategic choices.
Martin has extensive experience in regional economics, forecasting, scenario analysis, and strategic advisory services, with particular expertise in development and growth issues across Northern Sweden. He has worked closely with both private and public sector stakeholders on regional development, major investments, business establishments, and economic transformation.
With a background in statistics, Martin has a unique ability to make complex relationships understandable and actionable. For him, fact-based analysis is not only about understanding what is happening, but also about identifying what can be influenced, spotting opportunities early, and creating stronger foundations for decision-making.
According to Martin, the right analysis can make the difference between simply reacting to change and staying one step ahead.
Martin’s perspective has been shaped by nearly three decades of experience in both the public and private sectors, including roles within Statistics Sweden (SCB), local government, the Swedish Armed Forces, and the consulting industry.
Katarina Porath
Katarina Porath
Head of Sales, Northern Europe, ABB
Katarina is Head of Sales for ABB Electrification in Northern Europe, where she leads commercial strategy and regional growth. Over 26 years with ABB, she has held leadership roles in Quality & Sustainability, Operations, and Sales and Marketing, developing a deep understanding of how organizational capability drives customer value and business performance.
Driven by the belief that people are the organization’s greatest asset, Katarina is passionate about motivation, continuous development, and creating an environment where teams do their best work. Her competitive mindset and focus on improvement have consistently translated into increased volumes and operational excellence.
Katarina combines strategic commercial thinking with hands on leadership and a genuine commitment to developing the next generation of talent in the energy infrastructure sector.
Sara Övreby
Sara Övreby
Head of Public Policy, Google
Sara Övreby is Head of Public Policy at Google in Sweden. She has a strong commitment to society and works to reduce the gap between technology and politics. Since 2020, she has chaired the International Chamber of Commerce’s (ICC) Committee on Digital Economy. Sara has a background as a political adviser in the European Parliament and as press secretary in the Government Offices. Before joining Google, Sara worked as Global Public Affairs Manager at Scania.
Jorge Santos
Jorge Santos
COO, Verda Cloud OY
Jorge is the Chief Operating Officer of Verda. He oversees the company’s data center construction, operations, and expansions globally with deep expertise in tech. He is the final decision maker for the company’s procurement, logistics, and hardware.
With computing as both his profession and spare-time passion, Jorge is focused on building the next generation of infrastructure for AI that pioneering teams can truly depend on.
Stefan Sundblom
Stefan Sundblom
Portfolio Manager, Swedbank Robur Microcap
Stefan Sundblom manages Swedbank Robur Microcap, focusing on Nordic small-cap companies with long-term growth potential.
With more than 30 years of experience in the financial markets, he has held several senior positions, including Head of Equities at Swedbank Robur, as well as leading roles in equity research and portfolio management at Handelsbanken and Industrivärlden.
12.00-13.00 Lunch
Networking lunch—a break to make new connections, continue the morning’s discussions, and get ready for the afternoon’s journey from idea to growing company.
Afternoon: From Idea to Growing Company
Theme: Sweden has long produced more unicorns per capita than any other country, but the question is whether we dare to let creativity flourish and provide it with enough capital and perseverance to grow here. The afternoon’s discussion moves from creativity as a strategic resource, through capital and the step out into the world, to stories of risk and tenacity, and concludes with a choice of path: which strengths Sweden will carry forward into the next chapter.
Is what we’re doing enough? Malin Frithiofsson (Daya Ventures), Sofie Marin (Arts Dynamics), and David Carlsson (Diös)
Is what we’re doing enough? Sweden has long been regarded as a leading nation in innovation, but past successes are no guarantee as the pace of development accelerates and other countries step up their efforts. Malin Frithiofsson knows what it takes to build something new: she leads Daya Ventures, the world’s first venture studio focused on women’s health, which has launched about fifteen companies in two years in Sweden and Kenya. Sofie Marin brings creativity into organizations: everyone says they want it, but what happens when it actually shows up and disrupts the meeting agenda? And David Carlsson looks at the societies we’re building—do our cities truly make room for ideas to grow, or just for those that already fit in?
The Defense Industry’s Quest for Capital Stefan Granlund (Danske Bank)
Stefan Granlund leads Danske Bank’s initiative focused on Swedish growth companies, following fifteen years in entrepreneurship, tech, and finance. He discusses how NATO membership and a tightening security situation have made defense technology one of the hottest sectors for investors, and whether there is still money left for green transition companies.
EKN Steps Out into the World Anna Långström (EKN)
The Swedish domestic market is small, so for many companies, internationalization is the beginning—rather than the end—of their growth journey. Anna Långström sits down with an export company to discuss what it takes to break into new markets, and how EKN can help mitigate the risks along the way.
From Swedish Creativity to a Global Industry Per Sundin (Pophouse Entertainment)
Few countries have exported culture like Sweden: ABBA, Avicii, Swedish House Mafia, Spotify. Per Sundin has been at the center of several of these breakthroughs and today heads Pophouse Entertainment, the company behind ABBA Voyage, among other projects. What can this musical phenomenon teach us about creativity and the ability to scale an idea to the entire world?
The Material That Changes What Is Possible (English) Fredrik Kjällgren (AIM Sweden), Lars-Erik Rännar (Mid Sweden University) & Matt Job (MOTUS)
In the next phase of the industrial transition, it’s not just how we produce that’s changing, but what we can produce. Matt Job, one of the world’s leading experts in 3D technology, has traveled all the way from the U.S. to join Fredrik Kjällgren and Lars-Erik Rännar in a concrete example of how Swedish cutting-edge expertise is making the leap from the lab to international business.
Starting Over When the World Isn’t Ready Jonatan Janmark (Circulose)
The textile industry is one of the world’s most emission-intensive sectors, and one of the most difficult to transform. Following Renewcell’s bankruptcy, Circulose is facing a fresh start in a market that is not yet fully mature, but with a secure order book and a new direction, Jonatan Janmark is leading the venture forward. A story about entrepreneurship at its most challenging, and about continuing to build what’s needed even when the market hasn’t caught up yet.
Closing Keynote: 404, Person Missing Arash Gilan (Viva Media)
Arash Gilan has built his career in digital marketing and as a leading voice in Swedish tech and AI development—a field he himself has helped shape. As the author of *404: The Human Is Missing*, he now turns his gaze inward and asks: Have we forgotten about people along the way? Technology is changing, competition is intensifying, and new companies, professions, and business models are emerging as old truths are challenged. He concludes the day by looking ahead to the kind of leadership, culture, and courage required to navigate a world where progress outpaces our organizations, and by asking what role we ourselves want to play when everything else can be automated.
Read more about the speakers
Malin Frithiofsson
Malin Frithiofsson
Founder & CEO, Daya Ventures
Malin Frithiofsson is the Founder and CEO of Daya Ventures – the world’s first venture studio exclusively focused on women’s health. Daya develops technology that helps women live healthier, safer, and more fulfilling lives, with a global portfolio of more than 15 companies and its subsidiary, Daya Africa. She is driven by the belief that women’s health is not a niche – it is the health of half the world’s population.
Alongside Daya, Malin also founded One of the Girls Has Money Now, a network dedicated to encouraging more women to invest in early-stage companies. Over the past three years, she has met more than 700 female founders and is a frequent voice on the structural funding gap in women’s health. In 2026, she received the Future Female Founder of the Year award from Ledarna.
Sofie Marin
Sofie Marin
Founder & CEO, Arts Dynamics, Creative Tech Cluster at Epicenter Stockholm
Named among the Nordics’ 50 most impactful ecosystem players by Nordic Tech Week and one of Epicenter’s Top 40 Changemakers, Sofie Marin is a sought after senior cultural affairs strategist and futurist working at the intersection of culture, technology and entrepreneurship.
As Founder and CEO of Arts Dynamics she leads a creative tech cluster with Epicenter Stockholm. Founding members include Riksteatern, Kulturlyftet / Folk och Kultur and Piteå Science Park.
With more than 30 years of leadership experience she has held senior roles at the Gävle Symphony Orchestra, Royal Dramatic Theatre, the Royal Swedish Opera and STIM, and spent nine years in London promoting Swedish music, arts and culture internationally.
Clients include the Nordic Business Forum, Fuglesang Space Center and the Royal Palace Music Festival.
Sofie specialises in cross-innovation and the development of a Cultural Firewall™, helping organisations treat creativity as core raw material embedded in strategy and DNA.
A Certified High Performance Coach™ and Muay Thai practitioner, she brings discipline and clarity to complex organisational environments.
David Carlsson
David Carlsson
CEO, Diös
David Carlsson is the CEO of the publicly listed real estate company Diös and has more than 20 years of experience in senior leadership positions within the real estate industry. Prior to assuming the role of CEO at Diös in 2025, he served as CEO of Balticgruppen in Umeå and previously held several leadership positions at Akademiska Hus.
David is passionate about urban development and sees the role of a real estate company as far greater than simply owning and managing buildings. For him, it is about creating the conditions for people, businesses, and communities to grow. He often describes the work as a collaboration between the private sector, public sector, and civil society, where long-term relationships, local presence, and an understanding of each city’s unique circumstances are critical to success.
His leadership is characterized by decisiveness, trust, and a strong belief that results are achieved close to tenants and local markets. Drawing on Diös’ presence in nine cities, he frequently highlights the strength of resilient regional cities, local entrepreneurship, and value creation through active property management, investments, and development. He also emphasizes the importance of regional cities for Sweden’s long-term growth.
David often returns to the importance of combining local presence with economies of scale, expertise, and a long-term perspective to create sustainable and profitable growth.
Diös owns and develops commercial properties and residential housing in growth-oriented cities stretching from Borlänge in the south to Luleå in the north, with its headquarters in Östersund. By placing the right tenant in the right location, the company develops attractive city centers, creates value for tenants and shareholders, and contributes to vibrant and sustainable cities.
Stefan Granlund
Stefan Granlund
Head of Growth & Impact, Danske Bank Sverige
Stefan Granlund has more than 15 years of experience in entrepreneurship, technology, and finance. He joined Danske Bank in 2019 and has since held several roles within the bank’s initiatives in technology and global partnerships.
Since 2021, Stefan has served as Head of Growth & Impact for Danske Bank Sweden, where he is responsible for the bank’s financing and advisory efforts for startups and scaleups. Through previous roles at technology companies including Toborrow, Vint, and the medtech company Kiwok, Stefan has gained a deep understanding of the entrepreneurial journey and the ability to translate those insights into practical support for Swedish growth companies.
ANNA LÅNGSTRÖM
ANNA LÅNGSTRÖM
REGIONAL MANAGER FOR NORTH AND CENTRAL SWEDEN, EKN
With more than 20 years of experience in international finance and business development, Anna is a leading expert in export finance and a valuable resource for small and medium-sized enterprises with international growth ambitions.
She brings extensive experience in supporting companies operating in emerging markets, including through venture capital investments and board assignments across Africa and Latin America.
At this year’s Bünsow Business Growth Forum, Anna represents EKN (the Swedish Export Credit Agency), a Principal Partner and a committed contributor to the forum’s mission of strengthening opportunities for Swedish companies to grow internationally.
Per Sundin
Per Sundin
President, Music & Artist Relations
Per Sundin is President of Music & Artist Relations at Pophouse Entertainment and one of the Nordic region’s most influential music industry executives, with more than three decades of experience in the business. He has held senior leadership roles at both Universal Music and Pophouse, working with some of Sweden’s most successful artists, including Avicii, Swedish House Mafia, Tove Lo, and ABBA.
Per signed Avicii in 2010 and later co-founded Avicii Experience, the Stockholm museum dedicated to Avicii’s life, music, and legacy. He is also widely recognized for his role in Spotify’s early development and the music industry’s transformation during the streaming era, a story portrayed in the Netflix series The Playlist.
Fredrik Källgren
Fredrik Källgren
CEO, AIM Sweden
Fredrik Källgren is a serial entrepreneur and business leader, currently serving as CEO of AIM Sweden, one of Europe’s leading companies in large-scale additive manufacturing. AIM Sweden operates within orthopaedics, defence, and industrial applications, driving innovation and industrial transformation through advanced manufacturing technologies.
Lars-Erik Rännar
Lars-Erik Rännar
Professor of Mechanical Engineering, Mid Sweden University – Co-founder of AIM Sweden
Lars-Erik Rännar is Professor of Mechanical Engineering at Mid Sweden University and leads the university’s research in additive manufacturing (3D printing) in metal, bringing more than 25 years of experience in the field. As one of the founders of AIM Sweden, he has played a key role in taking research from the laboratory into industrial reality, helping to bridge the gap between innovation and practical application.
Matt Job
Matt Job
President and Co-Founder of Motus LLC
Matt Job is President and Co-Founder of Motus LLC, a leading North American supplier of high-performance molded fiber thermoforming equipment. With more than 25 years of experience in engineering, machine manufacturing, project execution, strategic planning, and business development, Matt has helped shape Motus into a company focused on advancing molded fiber manufacturing at commercial scale.
Over the past decade, Matt has worked closely with manufacturers, material suppliers, and technology partners to develop equipment and processes that improve productivity, reliability, automation, and product performance. His work has centered on helping customers move molded fiber products from development into high-volume production.
Under Matt’s leadership, Motus has introduced a new generation of molded fiber manufacturing and coating application technologies designed to address key industry challenges, including throughput, process control, barrier performance, and manufacturing cost.
Matt remains focused on closing the technical and commercial gaps that will allow molded fiber to compete more broadly with traditional plastic packaging and become a mainstream sustainable packaging solution.
Jonatan Janmark
Jonatan Janmark
CEO of Circulose
Jonatan is the CEO of Circulose, leading efforts to scale textile-to-textile recycling and drive sustainability in the fashion and textile industries. With a strong background in strategy, innovation, and sustainability, he is committed to building a more circular future.
Previously, Jonatan spent over 11 years at McKinsey & Company, where he was a Partner in the Consumer and Retail Practice and led the sustainability service line within the apparel, fashion, and textiles industry. In this role, he worked across the textile value chain, collaborating with brands, producers, textile innovation startups, and public sector stakeholders to drive sustainable transformation.
Now at Circulose, Jonatan continues to push the boundaries of innovation and sustainability.
Arash Gilan
Arash Gilan
CEO, Viva Media, Host of the CEO Podcast
Arash Gilan is the CEO of Viva, one of the Nordic region’s leading marketing agencies, and one of Sweden’s most sought-after voices on digital transformation, leadership, and AI. As an author, podcast host, and columnist, he combines technological progress with human perspectives, helping businesses and leaders navigate a rapidly changing world. Blending practical experience with philosophical insight, he inspires audiences to understand, embrace, and harness the potential of AI in meaningful and tangible ways.
17:00 The program ends
19:00 Reception at City Hall
19:30 Festive dinner with entertainment by Brynolf & Ljung
Welcome to an unforgettable gala dinner in the magnificent Spegelsalen!
Read more about the speakers
Brynolf & Ljung
Brynolf & Ljung
Evening entertainment
On October 8, Sweden’s leading illusionists will provide the evening entertainment at Bünsow Business Growth Forum. An internationally acclaimed duo with a track record of captivating audiences on some of the world’s most renowned stages.
Following their success in New York, Brynolf & Ljung are now coming to Bünsow Business Growth Forum 2026.
Over the past decade, Peter Brynolf and Jonas Ljung have established themselves as two of Sweden’s most accomplished illusionists. The duo gained international recognition through Britain’s Got Talent, reaching millions of viewers, and have since performed on stages across the globe, including Las Vegas, London, Paris, Shanghai, and New York.
Swedish audiences may know them best from the hit TV4 series Brynolf & Ljung – Street Magic, where they repeatedly challenged perceptions of what is possible. They have also appeared in a wide range of popular television programmes, including Allsång på Skansen, Sommarkrysset, Nyhetsmorgon, and Fångarna på fortet.
Their impressive track record includes sold-out tours, critically acclaimed stage productions, and a silver medal at the World Championships of Magic. Whether performing on a stage in Las Vegas or for a television audience in Sweden, their trademark has always been the same – to leave people amazed, entertained, and questioning the seemingly impossible.
On October 8, they will join Bünsow to bring this year’s forum to a close with an experience that promises to be truly extraordinary.
23:00 Party
After dinner, the party continues.
Bünsow Business Growth Forum, October 8
This Year's Theme: Future-Proof Business
In an era marked by rapid change, global transformation, and regional momentum, northern Sweden stands strong as a driving force for innovation, sustainability, and long-term security. This year’s Bünsow Business Growth Forum focuses on the theme of future-proof business and how we can navigate a world marked by rapid change, increased uncertainty, and great opportunities through strategic choices. Join us on a journey that highlights our unique position in the world and how, through future-proof business, we build resilience in an uncertain world. We’ll explore how northern Sweden, with its combination of raw strength, optimism for the future, and global presence, is taking center stage in the green and digital transition.
07:30 Registration, breakfast reception
Registration begins with a networking breakfast.
07:50 Introduction
Let the upload begin! We’re kicking off the day with videos from our partners.
08:00 Welcome to the Bünsow Business Growth Forum
Known for her warmth, wit, and humor on stage, she approaches every assignment with a depth of understanding and expertise that few can match. Anna Olin Kardell is back and welcomes us to this year’s forum!
Anna Olin Kardell, Moderator
Read more about the speakers
Anna Olin Kardell
Anna Olin Kardell
Moderator, Bünsow Business Growth Forum
Anna Olin Kardell is one of Sweden’s most experienced moderators and a central force behind the development of the Bünsow Business Growth Forum. With over 25 years of experience as a journalist, presenter, producer and communications expert, she has played a key role in developing the content and perspective of the forum.
Her strength lies in her ability to quickly identify core issues, put them in context and convey them with both clarity and commitment. She has led debates in Almedalen, moderated international conferences and handled complex conversations with both business representatives and decision-makers – always with a combination of sharpness, warmth and presence.
With her experience, professional judgment and ability to create meaningful conversations, Anna is a natural part of the scene again this year.
08:50 Keynote: NATO, the Nordic Countries, and Defense—What Business Opportunities Are Available?
What happens when security policy becomes part of business, and how can companies adapt in time? Focusing on the Nordic dimension and the Sweden–Norway–Finland corridor, Lena shows how the defense transition and Sweden’s accession to NATO are paving the way for stronger business partnerships and new business opportunities in security, technology, and infrastructure.
Lena Sellgren, Chief Economist and Head of Analysis at Business Sweden
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Lena Sellgren
Lena Sellgren
Chief Economist and Head of Analysis, Business Sweden
Lena Sellgren is Chief Economist and Head of Analysis at Business Sweden, where she is responsible for the strategic analysis activities focusing on global market trends and their impact on Swedish exports. At the forefront of Business Sweden’s economic analysis, she leads a qualified team that monitors international markets and delves into how changing external conditions affect Swedish companies’ competitiveness and growth opportunities.
With a solid background in macroeconomic analysis and public finance, Lena Sellgren has held several influential positions in both the private and public sectors. She has been Chief Analyst at Nordea Markets, and has held senior positions at the National Institute of Economic Research and the Ministry of Finance. Among other things, she worked with tax economic analysis and international negotiations within the framework of the EU and OECD. She has also been an expert in a number of government inquiries and held prominent positions in business policy forums.
She is currently a board member of the Expert Group for Studies in Public Economics (ESO), chair of Statistics Sweden’s User Council for Economic Statistics and a member of the Economic Council of Swedish Industry. In addition, she is a regular commentator in the Swedish and international media and a regular columnist in the German business newspaper Handelsblatt.
09:10 Keynote: What Drives Growth When Capital Seeks New Paths?
How are interest rates, investments, and capital flows affected in a world that is rapidly becoming more unpredictable? How can companies navigate a new risk landscape where courage and a long-term perspective are required to future-proof their businesses? Swedbank’s Chief Economist Mattias Persson and Senior Advisor Olof Manner provide a broad perspective on the economic forces driving the next era of growth.
Mattias Persson, Chief Economist at Swedbank
Olof Manner, Senior Advisor, Swedbank
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Olof Manner
Olof Manner
Senior Advisor, Swedbank
Olof Manner, Senior Advisor at Swedbank, has nearly 40 years of experience in the financial markets, with particular expertise in the fixed-income market. His deep knowledge gives him a unique ability to understand and analyze macroeconomic developments from current and historical perspectives.
After completing his studies at the University of Denver and the University of Gothenburg, Olof started his career at Montagu Fondkommission in Stockholm. He then spent 25 years at Öhman Fondkommission in various roles, including Head of Fixed Income, Deputy CEO and Senior Advisor. He then continued his career at The Royal Bank of Scotland before joining Swedbank in 2014 as Head of Macro Research and later as Head of Research. Since 2019, Olof has been working as a senior advisor, focusing on giving presentations on macroeconomics, business intelligence, geopolitics, and financial markets.
Olof is a well-known voice in the media and has been a member of Dagens Industri’s Shadow Board since 2010 and a regular participant in the Macro Podcast since 2009. He has also been a macro columnist in Affärsvärlden for the past 15 years. In addition, Olof is a highly appreciated lecturer who provides a clear and insightful picture of the international situation with his humor, experience, and deep knowledge of financial markets.
Mattias Persson
Mattias Persson
Group Chief Economist och Global Head of Research, Swedbank
Mattias Persson is Group Chief Economist and Global Head of Research at Swedbank. He was previously Chief Economist and Acting Head of Debt Management at the Swedish National Debt Office and responsible for Group Funding at Nordea. Prior to that, he was Director and Head of the Financial Stability Department at the Swedish Central Bank.
He has also participated in several IMF Technical Assistance Missions and served as a member of the Committee on the Global Financial System and the Committee on Payment and Settlement Systems at the Bank for International Settlements. In addition, he has been a member of the ECB’s Financial Stability Committee, where he also chaired the Crisis Management and Resolution Working Group. Mattias also holds a PhD in economics from Lund University.
09:40 Coffee Break and Networking
10:15 Discussion: A New, Future-Proof Economy
Can a conversation about money really be moving?Two of Sweden’s most influential change leaders come together on stage: Anna Ryott—investor, board professional, and corporate activist—and Tove Blomgren—commentator and creative leader of the SALLY future lab. Based on the insights in the report New Economy explores what the business models of the future might look like, with circular flows and an economic system where value is measured not by short-term growth but by what benefits both people and the planet.
Anna Ryott, Nordic Chief Impact Officer at EY
Tove Blomgren, Creative Director at SALLY, EY Doberman
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Anna Ryott
Anna Ryott
Nordic Chief Impact Officer, EY
Anna Ryott is driven by a clear ambition: to make a real difference for businesses, people and the planet. She has held leadership roles in business, the UN and civil society, focusing on sustainable finance, human rights and environmental issues.
As an entrepreneur, board member and advisor, she has helped shape the business landscape of the future, including through her work with global children’s rights organisations and leading private equity funds. In 2019, she co-founded an international initiative that uses creativity and partnerships to accelerate progress towards the UN’s global goals.
She has received recognition for her commitment on several occasions and is now acknowledged as one of Sweden’s most influential corporate activists, with a unique ability to combine business benefits with social benefits.
Tove Blomgren
Tove Blomgren
Creative Director, SALLY, EY Doberman
Tove Blomgren is Creative Director at SALLY, EY Doberman’s innovation studio. With over 15 years of experience designing useful and effective digital experiences, she leads creative teams that develop services and products in everything from education and commerce to urban development.
She is a highly sought-after speaker at international industry events and universities in the fields of design and sustainability. Previously, she was a lecturer in interaction design at Malmö University and has held leading roles at research institutes, government agencies and advertising agencies.
With a master’s degree in information technology from Chalmers University of Technology, Tove combines creativity, design and technology to help organisations meet climate challenges and create value – both for their customers and for society.
10:50 Short Talk: Competitive Advantages in a New World Order
The world is facing a new economic reality in which trade wars, demographic shifts, and a reshaped world order are testing companies’ competitiveness. Pontus Sellberg highlights how Sweden and Europe can strengthen their productivity and capacity for innovation to maintain and develop their competitive advantages in a time of geopolitical uncertainty.
Pontus Sellberg, Senior Analyst, Danske Bank
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Pontus Sellberg
Pontus Sellberg
Senior Analyst, Danske Bank
Pontus Sellberg has extensive experience in financial analysis and currently works as a senior analyst at Danske Bank. He has in-depth knowledge and insights into the Swedish retail sector, which he has followed and analyzed closely for many years. He has been with Danske Bank since 2018, where his current focus is on business intelligence with a particular emphasis on global value chains and geopolitics. Through his analyzes, he supports companies in becoming more aware and confident in navigating the complex global environment in which they operate. Before Danske Bank, he worked at Norwegian DNB in various roles, including as a credit analyst specializing in durable goods.
11:05 Short Talk: How Swedish Solutions Are Gaining a Foothold in Global Markets
Green and digital transformation isn’t just an investment in the future—it’s a business opportunity right here and now. But scaling sustainable solutions globally requires capital, courage, and the right partnerships. In this conversation, we’ll hear how EKN, together with Graphmatech, is facilitating export business in this new landscape.
Karin Wessman, Head of Agriculture and Sustainability at EKN, the Swedish Export Credit Agency
Ted Karlsson, CFO, Graphmatech AB
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Karin Wessman
Karin Wessman
Head of Country and Sustainability at EKN, Swedish Export Credit Agency
Karin Wessman is Country and Sustainability Manager at EKN, the Swedish Export Credit Agency, and a popular speaker and moderator. Karin is responsible for sustainability and country analysis in EKN’s operations with the aim of strengthening Swedish competitiveness and enabling responsible Swedish export business to about 130 countries per year.
With over 20 years of experience in practical sustainability issues in international settings, Karin has built a broad experience in business development, sustainability and risk management, making her a sought-after voice in the dialog on sustainable business in global markets.
Ted Karlsson
Ted Karlsson
CFO, Graphmatech AB
Graphmatech is an Uppsala-based materials technology company that uses patented processes to integrate graphene into plastics, metals and other materials. The result is products with the unique properties of graphene – increased durability, improved conductivity and superior barrier properties. The company is currently undergoing international expansion, with Ted Karlsson playing a central role in shaping its financial strategy and leading its day-to-day operations.
With over 25 years of experience in the Nordic capital market, including leading positions in industrial scale-ups, he brings deep expertise in financing and a solid understanding of the strategic and financial challenges Swedish tech companies face on their growth journey.
11:25 Keynote: The World, Sweden, and the Struggle for Geopolitical Influence in the Future
What do NATO membership, Nordic cooperation, and the EU’s role mean for Sweden’s competitiveness? How much influence does Sweden have in these contexts? Learn more about a vision for the future where foreign policy, diplomacy, and the economy are intertwined—and where Sweden’s position will determine which doors open in the years ahead.
Tobias Billström, Advisor, Lecturer, and former Minister of Foreign Affairs
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Tobias Billström
Tobias Billström
Advisor, lecturer, former foreign minister
Tobias Billström is a geopolitical and international relations advisor with a long and multifaceted career in top Swedish politics. For more than two decades, he has had a decisive influence on Swedish foreign and migration policy, serving as Minister for Foreign Affairs, Minister for Migration and First Deputy Speaker of the Swedish Parliament.
As Minister for Foreign Affairs from 2022 to 2024, Billström was a key player in Sweden’s path to NATO membership and was responsible for managing several complex diplomatic issues at a time of increasing geopolitical tensions. Previously, he was Sweden’s first Minister for Migration, with responsibility for the whole area of migration, a role that has shaped the public discourse on migration for a long time. Through his roles, he has developed a deep understanding of how international policies are shaped, communicated and negotiated in both bilateral and multilateral contexts.
In addition to his policy work, he is also an active writer. In his book Skarpt läge, he provides a personal and initiated insight into the foreign policy machinery and the challenges that characterize today’s diplomacy.
Billström holds a Master of Arts in History from Lund University and a Master of Philosophy from the University of Cambridge. The combination of practical experience at the highest level and a solid academic background makes him a sought-after voice in conversations about Sweden’s role in the world and about future security and foreign policy.
12:00 Lunch
13:00 Welcome back
13:05 Keynote: Insights from the corridors of power in the U.S.
How do Trump’s political maneuvers affect the country’s relations with the rest of the world—and are Americans themselves just as concerned about the rest of the world’s reactions? Join us for an exciting in-depth look at the political drama and power struggles in the United States.
Fouad Youcefi, Journalist, Foreign Correspondent, and Host
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Fouad Youcefi
Fouad Youcefi
Journalist and Programme Host
Fouad Youcefi is a journalist and presenter at SVT. In recent years, he has been SVT’s correspondent in the United States, which has undergone dramatic political, economic and cultural change. He has previously been the presenter of Politikbyrån, SVT’s major party leader debate ahead of the election, and has led several election night broadcasts.
Youcefi was born in Algeria in 1989 but grew up in Sala in Västmanland. He studied journalism at Mid Sweden University in Sundsvall and also worked for a time as a local reporter for what was then SVT Mittnytt.
13:35 Keynote: When Transition Moves from Words to Exponential Action
The climate doesn’t have time for small steps, and the business world can’t afford to stand still. Rebecka takes us straight into the future that is already here. With one foot in sustainability issues and the other in exponential technological development, she shows how we can—and must—think in new, fast, and scalable ways by combining green and digital approaches.
Rebecka Carlsson, Sustainability Entrepreneur and Climate Expert
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Rebecka Carlsson
Rebecka Carlsson
Sustainability entrepreneur and climate expert
Rebecka Carlsson is a sustainability entrepreneur, business developer and one of Sweden’s most hired speakers on sustainable transition and exponential technology. With experience from politics, business and international research, she helps organizations understand how technological development interacts with climate challenges and how business models can be built to create long-term change. Rebecka has been recognized as one of Sweden’s future female leaders by Ledarna and has been listed as one of Sweden’s 101 super talents by Veckans Affärer. Through her ability to combine visionary thinking with concrete tools, she offers a perspective that not only inspires, but shows how transition can actually happen in practice.
Rebecka has been a political expert to Sweden’s Minister of Climate and Environment and participated in the preparatory work of the Paris Agreement. She has started several sustainability-driven companies and is currently the founder of Heureka Ventures, an agency that works with strategic business development for companies at the interface between technology and sustainability. She is also a graduate of NASA’s Singularity University, an intensive program that trains entrepreneurs from around the world to use technologies such as AI, robotics and biotechnology to solve global problems.
As a lecturer, Rebecka has supported everything from global corporations to fast-growing startups and public actors in how to think long-term, innovative and sustainable. She is also the author of the book Exponential Climate Transition, which combines current research with practical examples of how business can take leadership in the transition that is now underway.
14:05 Short Talk: Building for the Future with Sustainable Energy
RES is investing in large-scale, green hydrogen production in Ånge, in the heart of northern Sweden’s new industrial hub. This investment and community-building initiative is rooted in sustainability, security of supply, and regional growth. It is also an initiative that responds to a new reality in which access to green energy has become crucial for future-proofing businesses and ensuring their survival.
Matilda Afzelius, CEO of RES Norden
Mathias Sundin, Assistant Director of Community Development, Ånge Municipality
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Matilda Afzelius
Matilda Afzelius
CEO, RES Norden
Matilda Afzelius is CEO of RES Nordic, where she is responsible for the strategic management and development of the company’s renewable energy projects.RES is the world’s largest independent renewable energy company, operating in 24 countries and active in wind, solar, energy storage, green hydrogen, transmission and distribution. RES has been an industry innovator for over 40 years and has delivered more than 27GW of renewable energy projects worldwide.
Originally a lawyer specializing in environmental law, Matilda realized early on that she would rather build renewable energy projects than represent them legally.Under her leadership, RES Norden has gained international attention by successfully combining the company’s vision of clean and affordable energy for all with a successful business model.
Among the projects that stand out under Matilda’s leadership is the Björnberget Wind Farm in Ånge municipality, one of the country’s largest land-based energy parks. Most recently, Matilda’s team has developed and sold the much-publicized Alby green hydrogen project, where RES, together with partners Norsk e-Fuel and Prime Capital, is preparing for large-scale production of sustainable aviation fuel (eSAF).
Since 2023, Matilda has been a board member of the European industry organization Wind Europe. At home, Matilda is active in the nomination committee of the largest industry association in renewable energy, Green Power Sweden, where she has previously been chairman and a long-standing board member.
Mathias Sundin
Mathias Sundin
Deputy Head of Community Development, Ånge Municipality
Ånge has turned the tables and set its sights on becoming a driving force in the green transition. Located between Sundsvall and Östersund, in a municipality with 9,100 inhabitants, investments of up to 50 billion are planned over the next 5–8 years. The focus is on hydrogen, green industrial symbiosis and creating long-term local benefits and optimism for the future.
One of the key figures behind this journey isMathias Sundin, Deputy Head of Community Development since spring 2024, with responsibility for both business and community planning. Under his leadership, Ånge is reorganising to become the cohesive ‘glue’ – an enabler that accelerates establishments, speeds up permit processes and paves the way for the municipality’s goal of 2,000 new residents.
Ånge has brought together the business community in a joint hydrogen association as a platform for collaboration. The association’s members have recently taken a decisive step towards forming a Hydrogen Valleyby securing long-term EU funding – proof that bold decisions and local partnerships can have a major impact.
Mathias brings with him over two decades of development work in Västernorrland: from Ung Företagsamhet (Young Entrepreneurship) and innovation-driven initiatives in the late 1990s to regional and national projects in sustainable development, the labour market, broadband, public transport and infrastructure. Alongside his work, he has led one of Jämtland’s largest communities, a practical school in dealing with rapid exploitation in a mountain environment. He is now using that experience to guide Ånge through its rapid expansion.
14:20 Coffee Break and Networking
15:00 Short Talk: Sweden as an Electrostatic System: Climate, Resilience, and Competitiveness
How do global changes affect our country, and what unique advantages do we have in addressing them? Energy is a cornerstone of the economy and modern society, and this is an area where Sweden can take a leading role. By combining climate ambitions with resilience and competitiveness, we can not only manage the risks in the world around us, but also write the next chapter in Sweden’s history.
Johan Granström, Head of Energy Transition at ABB
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Johan Granström
Johan Granström
Head of Energy Transition, ABB
When energy became a key issue in the transition, the conversation changed too – and that’s where Johan Granström feels at home. With a solid background in technology and innovation, and nearly fourteen years at ABB, he now works on the front lines of the energy transition, collaborating closely with customers and partners.
Johan operates at the intersection of technology, business and sustainability, with a passion for making the complex understandable. His focus is on strengthening the energy industry’s ability to transition – a key to enabling transition in other sectors. This also presents a huge opportunity for Sweden to strengthen its long-term competitiveness while addressing climate issues.
With access to ABB’s broad portfolio of products, systems and solutions – and an organisation that spans from R&D to service – Johan works with early customer engagement around the energy systems of the future. He always keeps his eye on what is required for the solutions to work – in reality and over time. With a strategic holistic perspective, but also the ability to go into detail, Johan is a sought-after discussion partner and speaker as industry and society take the next step towards net zero.
15:15 Short Talk: Infrastructure in the Service of Society
With an increased focus on digital and personal security and a sharply deteriorating security situation around the world, Magnus Leonhardt, Head of Innovation at Telia, explores the role that digital infrastructure plays in accelerating the digital transformation—and thereby safeguarding Sweden’s competitiveness and prosperity.
Magnus Leonhardt, Head of Innovation at Telia
15:40 Leading to Win, Even When Everything Changes
The world has never been so unpredictable, and change is happening faster than ever. How does one lead an organization in a state of constant change? How can companies avoid merely playing catch-up with the outside world? And how can an organization unlock its full potential without simply increasing the pace and workload? Susanne Bergh, CEO of HSB Riksförbund, has extensive experience leading through change and building organizations that not only aim to succeed but actually do.
Susanne Bergh, CEO of HSB National Federation
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Susanne Bergh
Susanne Bergh
CEO, HSB National Association
Susanne Bergh has been CEO of HSB Riksförbund for 1.5 years and has extensive experience in senior roles within banking and finance. She is an experienced change leader who builds forward-looking organizations with a focus on the external environment, customer value and business value. With a strong belief in people’s desire to do their best, she is passionate about unleashing the power and potential of the entire organization.
Susanne is a popular leader with a deep understanding of how digital transformation affects businesses, both from a hard and soft perspective. She leads with a high level of trust, inspires change and development, and creates collaboration. For her, joy at work is an obvious success factor, where an open, inclusive and developing climate is the foundation for both people and organizations to reach their full potential.
15:55 Short Talk: I Found My Place in Gaming
As one of the few strong women in the gaming industry, she has carved out her own path and found her place where creativity is a source of strength and freedom. She speaks passionately about her journey and how she has become a role model both within the industry and as an ambassador for Women in Games.
Hind Toufga, Business Development Specialist and Angel Investor
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Hind Toufga
Hind Toufga
Business Development Specialist, Angel investor
Hind Toufga is an inspiring entrepreneur and leader who, since arriving in Sweden, has made her mark on the global gaming industry. As one of the few strong women in the industry, she has navigated her way and found her place where creativity is a source of strength and freedom. She passionately recounts her journey and how she is now a role model in both the gaming industry and as an ambassador for Women in Games, where she works to promote diversity and inclusion and inspires other women to follow in her footsteps.
16:10 Keynote: Building What No One Else Dares to Build: Courage, Failure, and Always Thinking Bigger
Petter isn’t just one of Sweden’s most iconic artists—he’s also a driven entrepreneur and creator. Since his breakthrough in 1998, he has released 16 albums, built brands, started companies, and time and again managed to stay relevant through smart marketing and constant innovation.
In *Bünsow*, he takes us on a journey through life where music meets entrepreneurship—a story of creativity, courage, perseverance, and what it takes to stay one step ahead.
Petter Alexis Askergren, Artist and Entrepreneur
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Petter Alexis Askergren
Petter Alexis Askergren
Artist, entrepreneur and lecturer
Petter Alexis Askergren is one of Sweden’s most influential hip hop artists. Since his debut in 1998, his personal lyrics and strong stage presence have shaped Swedish hip hop and paved the way for an entire generation of artists. During his career, he has released sixteen albums, won several Grammis awards, been named Artist of the Year and made a name for himself as an entrepreneur, artist and author.
In addition to music, Petter runs creative projects ranging from restaurants and wine production to art and books. His commitment also extends to promoting new talent, including through the current project ‘Petter med Getter’, where he collaborates with some of Sweden’s most interesting young rappers. In 2026, he will also return to Berwaldhallen to perform with the Swedish Radio Symphony Orchestra conducted by Hans Ek, a continuation of the acclaimed concerts from 2013.
As a lecturer, Petter is known for his personal approach and his ability to inspire through both successes and setbacks. At Bünsow, he shares his life journey with a focus on entrepreneurship shaped by the power of language and the courage to go his own way.
17:00 Conclusion
19:00 Social Gathering
19:30 Festive dinner featuring a special guest appearance by Kristina from Duvemåla
Welcome to an unforgettable gala dinner in the magnificent Spegelsalen!
The evening offers a perfect blend of thought-provoking conversations, world-class entertainment, and a fantastic atmosphere. As the evening’s host, Kristoffer Berglund, Artistic Director of Teater Västernorrland, will guide us through the evening with his engaging presence and joy of storytelling.
Exclusive guest performance: members of the cast of *Kristina from Duvemåla* are coming
Members of the cast from the musical *Kristina from Duvemåla* will make a special guest appearance at the dinner.
Get ready for an evening filled with magic, magnificent premiere music, and memorable conversations!
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Kristoffer Berglund
Kristoffer Berglund
The moderator for the evening
Kristoffer is the actor who became a theatre director and a prominent cultural leader. He made his breakthrough in popular and critically acclaimed television series such as Fröken Frimans krig, De halvt dolda and Torka aldrig tårar utan handskar, where his roles made him a well-known name in Swedish cultural life.
With his experience from the stage and camera, he took the next step in his career as Sweden’s youngest theatre director for Teater Västernorrland. There, he is now working to make the theatre more inclusive, courageous and socially relevant – while also making it a powerful meeting place for the entire region.
With major roles in series such as Miss Friman’s War, The Half-Hiddenand Never Dry Your TearsWithout gloves and more, Kristoffer made a name for himself among Swedish actors. When he subsequently moved on to Teater Västernorrland in Sundsvall, he became Sweden’s youngest theatre director.
In October, we look forward to welcoming him as the evening’s master of ceremonies, where he will combine his presence, storytelling skills and stage experience to guide the audience through a magical evening.
23:00 After-party
After dinner, the party continues.
Please note that the program is updated regularly and the times are subject to change.
Anna Almroth, MAQS Law Firm
