Interview with Jonas Nilsson from Frosting Kommunikationsbyrå, Official Partner of the Bünsow Business Growth Forum.
Why is the Bünsow Business Growth Forum an important event for you to get involved in?
– It is important for us as an agency to make new contacts and be part of the growth together with our clients. At the Bünsow Business Growth Forum, we get this – as well as a really nice day and evening. Sundsvall needs a national growth arena.
What do you think about this year’s theme for Bünsow, “Green opportunities in Northern Sweden?”?
– Good! The new, green Norrland is emerging, so the theme is very timely.
Based on this year’s theme, is there any initiative or speaker you would particularly like to see at Bünsow?
– Since I work with communication, I think it would be interesting to hear about how some of the larger companies that establish themselves in Norrland work with communication, both internally and externally. Employer branding, how to find the right skills. Branding, for both the company and the location. And, of course, sustainability communication.
You have been involved in updating the communication about Bünsow for this year’s event, what adjustments have you made?
– We have revised the graphic profile, making small adjustments and additions that enhance the overall look. We have also expanded the website with new features and content and set up a new newsletter service.
How do you think this year’s edition of Bünsow can be sharpened to be even better than last year?
– More time for mingling during the day, which is an important part of networking. And the sound from the stage has to be better this time.