Per Sundin

President of Music & Artist Relations at Pophouse Entertainment

Per Sundin is President of Music & Artist Relations at Pophouse Entertainment and one of the Nordic region’s most influential music industry executives, with more than three decades of experience in the business. He has held senior leadership roles at both Universal Music and Pophouse, working with some of Sweden’s most successful artists, including Avicii, Swedish House Mafia, Tove Lo, and ABBA.

Per signed Avicii in 2010 and later co-founded Avicii Experience, the Stockholm museum dedicated to Avicii’s life, music, and legacy. He is also widely recognized for his role in Spotify’s early development and the music industry’s transformation during the streaming era, a story portrayed in the Netflix series The Playlist.