Interview with Jonas Nilsson, CEO of Frosting, Official Partners of Bünsow Business Growth Forum
What was it that made you at Frosting feel that you wanted to start a collaboration with Bünsow Business Growth Forum?
– Partly it’s about being where the action is, and partly we believe in the event. Bünsow is a unique platform where we have the opportunity to both be inspired ourselves and contribute to the region’s growth. It fits perfectly with our ethos: “Communicate what you believe in. We believe in that.”
What makes the Bünsow Business Growth Forum so attractive to a communications agency like Frosting?
– What makes Bünsow unique is the dynamic mix of people from areas that don’t always get the chance to meet. Business, public sector and politics; entrepreneurs, innovators and financiers. All in a context characterized by confidence in the future. For Frosting, it is worth its weight in gold to have access to such a rich network and to be able to showcase our creativity and expertise. We can make contacts, strengthen relationships and gain insights that help us develop together with our customers.
How has the graphic design work with Bünsow grown over the years? For example, how did you develop the graphic profile for the event and also this year for Unga Bünsow?
– Our work with Bünsow has really been a journey. From creating a strong basic profile to developing and refining the look year after year to reflect the growing ambition and relevance of the event. For Unga Bünsow this year we have taken a new approach, with a different colour profile to differentiate it more from the main event. The process has involved working closely with the organizers to ensure that every visual detail contributes to the overall experience.
Last year, you participated in a personalized stand where you distributed sparkling water with a special promotion. How did that go? Do you have any special plans or surprises for this year’s Bünsow Business Growth Forum?
– The bubble water campaign was a real success! It was a creative way to draw attention to our expertise and generate conversation. We are very pleased with The conversion rate of around twenty percent of visitors. We always want to link our presence to Bünsow’s theme, which this year is ‘Northern Sweden in the World’, so our campaign will have an international flavour this time.